Marketing
We have managed many different marketing methods over the years, and we are constantly testing and evaluating what works best as things evolve in the online world. Every business is unique, so we offer a variety of marketing plans for different budgets and objectives. We’ll work with you to determine what will get you the best outcome.
That said, there are a few key methods that generate fantastic results in the world of online marketing. Read on to learn more!
Starting the Fire – New Leads!
The main goal of great online marketing is to drive traffic to your website, so you will have the opportunity to capture those leads as new clients, customers, patients, etc. An impressive website will draw people in and keep them interested and engaged so they proceed forward with your call of action: calling you, scheduling an appointment, buying your product, subscribing to your blog, etc. Your online presence, including your reviews in places such as Google and Yelp, paint an overall picture of your expertise, appeal, and trustworthiness.
It’s our job to start the fire – i.e. get you as many news leads as possible! – and it’s your job to close the deal on your end. If all of this is new to you, we’ll help you (and your staff) with tips on how to ensure these valuable leads are prioritized and turned into a great ROI.
Generate New Leads + Increase ROI
The Top Tools of Online Marketing
Local Listings
Get discovered everywhere your potential clients are looking! Google, Google maps, Yelp, Alexa, Bing, Yahoo, etc.
Local SEO
Show up in the Google search results when people search keywords related to your business.
Google Ads
Bring it all together with paid ads via Google’s search system. Targeted ads bring you new business without wasting ad dollars.
Online Reviews
Manage your online reputation with our system that makes it easy for you to get more positive reviews and respond to negative ones.
Marketing Tool #1
Local Listings
We can run a free business scan to check your current online presence. Just ask us!
It’s important for your business to be listed and up-to-date across as many digital directories as possible. Our system ensures that the information your consumers find via all devices are always current. Even small inconsistencies across the internet can penalize your presence in search engine results (for example, a business address listed as “street” some places and “St.” other places is considered unreliable by Google). We work with the following local listing directories:
* Not all directories will relate to your business, and we do not update this list on our website as new directories are added or removed.
Marketing Tool #2
Local SEO
Local SEO (Search Engine Optimization) helps your business get discovered by local customers when they’re looking for your type of product or service. Local SEO concentrates on getting your site to show up in Google and similar search engines when key search terms are searched in your area. People often refer to this as the “organic search results.” Of course, “organic” involves plenty of ongoing work behind the scenes.
Showing up in the search results also helps build your branding over the life of your website marketing campaign. When people get used to seeing your website pop up in their search results, even if they don’t contact you immediately, they become familiar with you over time as a trusted company, resource, or expert in your field.
Marketing Tool #3
Google Ads
Google Ads generate new leads almost immediately, because as soon as your ad campaign is up and running, people searching the terms we manage will start to see your ads come up in their search results. The great thing about ads is that you only pay Google when someone clicks on the ad, which is why it’s called PPC (Pay Per Click).
PPC (Pay Per Click) Management (our part in all of this!) is the ongoing process of building, maintaining and analyzing advertising campaigns using Google Ads to achieve the best, most cost-effective results possible. The Google Ads system is complicated and constantly changing. Currently, over a million businesses across the world spend billions of dollars using these platforms, and the skill level of your PPC management team determines the outcome of each dollar invested.
The #1 mistake that people make when they use Google Ads is that they use the default system, listen to Google’s suggestions, and let Google automatically manage their Google Ads. This leads to you overpaying greatly for your ads. We manage everything manually, and our PPC management is targeted and cost-effective. We thoroughly study the ads related to your product or service, and we carefully monitor the results on an ongoing basis and adjust your ads as needed to make sure we are maximizing your ad spend.
We believe so strongly in the results that come from using our primary three targeted services together (Local Directories, SEO, and Google Adwords) that we keep the ad management portion of our pricing low to encourage our clients to implement Google Ads. Because when your business is successful, so are we.
Marketing Tool #4
Online Reviews
Great online reviews encourage people to try your services or buy your products! It’s a numbers game. Most of your customers lead busy lives, and they aren’t going to write you a positive review out of the blue or because they receive an automated email requesting it. This is why it’s important to be personal and to make it as easy as possible for them to leave you a review. We have created a system that helps with this process.
On the flip side, most businesses will have a certain number of negative reviews. It’s almost inevitable. The ratio between positive vs. negative is what’s most important, as well as how you respond to bad reviews. It’s your opportunity to show your professionalism, care, and expertise. We understand that getting a bad review can be frustrating and upsetting. We are here to help you craft an appropriate response to any negative reviews you receive.
Testimonial
“We love working with GoldSpace! They designed our website and have been facilitating our online marketing. We’re consistently getting new patients, and have had positive feedback about our website (easy to use, beautiful). The GoldSpace team is responsive and professional; we really appreciate having them as our marketing team.”
